Greenwich, CT — February 23, 2026 — SHG Living Network, LLC today announced a major milestone in its 2026 growth trajectory: in addition to SHG Living’s FAST channel distribution, the company’s owned and operated video-on-demand apps across Apple TV, Android TV, Roku, Fire TV, and other major streaming devices have now surpassed 1 million 7-day active users.
For the first time, SHG Living’s weekly active audience now exceeds the average weekly broadcast audience of HGTV — signaling a continued shift in how design-driven viewers consume home and garden content.
The achievement underscores SHG Living’s explosive growth across connected TV platforms and its expanding influence among both industry professionals and mainstream households seeking aspirational yet practical programming.
“Our growth is not accidental — it’s intentional,” said Sabine H. Schoenberg, CEO of SHG Living. “We built SHG Living as a modern streaming network designed for today’s connected, design-forward audience. Surpassing one million weekly active users across our owned apps proves that viewers are actively choosing smarter, more inspiring home and garden programming.”
A Highly Coveted Audience
SHG Living’s audience profile further distinguishes the network within the category:
- 65% Female / 35% Male
- 70% of viewers within the 25–54 age range
- A strong concentration of architects, interior designers, builders, and design professionals
- Highly engaged household audiences seeking sustainable and aspirational living solutions
Notably, SHG Living’s 25–54 audience reach is approximately six times that of HGTV’s broadcast audience within the same demographic — positioning the network as a powerful platform for advertisers and brand partners targeting the most commercially valuable consumer segment.
“Our direct-to-consumer streaming strategy allows us to build a niche, highly defined and measurable audience,” said Christopher Løstegård Mohs, COO of SHG Living. “Crossing one million weekly active users is a validation of our long-term investment in owned distribution.”
About SHG Living
SHG Living Network, LLC is a global streaming network dedicated to sustainable home, garden, architecture, design, and lifestyle programming. Available across major connected TV platforms including Apple TV, Roku, Fire TV, Android TV, and additional streaming devices, SHG Living delivers inspiring, actionable content to a rapidly growing audience of industry professionals and households worldwide.
