Greenwich, CT — March 2026 — SHG Living Network, LLC announces that it has surpassed 10 million monthly active users on its owned and operated apps, marking a defining milestone in the rapid ascent of the sustainable home, garden, and design-focused streaming network.
The achievement caps a period of extraordinary growth for SHG Living, which surpassed 5 million monthly active users at the end of February, signaling accelerating momentum across its owned and operated streaming apps and global FAST distribution.
With more than 10 million monthly viewers, SHG Living now stands among the largest dedicated home and garden streaming platforms, reflecting a fundamental shift in how audiences engage with lifestyle and design content.
“This is a defining moment for SHG Living,” said Sabine H. Schoenberg, CEO of SHG Living. “Surpassing 10 million monthly active users validates our belief that audiences are ready for a new kind of home and garden network—one that brings together beautiful design, sustainability, and healthier ways of living. What began as a vision is now a global movement.”
A Category Shift in Motion
SHG Living’s rapid growth underscores a broader transformation in the media landscape, as audiences move away from traditional broadcast television toward streaming-first platforms that offer more relevant, purpose-driven content.
The network’s expansion across Apple TV, Roku, Fire TV, Android TV, and leading FAST platforms worldwide has enabled it to scale quickly while maintaining a strong connection to a highly engaged audience.
“Reaching 10 million active monthly users is not just about scale — it’s about the kind of audience we’ve built,” said Christopher Løstegård Mohs, COO of SHG Living. “We’re seeing deep engagement from both industry professionals and everyday homeowners who are actively looking for better ways to design, build, and live. That combination is incredibly powerful.”
Built Around What Matters to Today’s Audience
At the core of SHG Living’s growth is its focus on sustainable homes, green building practices, architecture, and healthier living environments—topics that are increasingly shaping consumer and building professional behavior worldwide.
The network has cultivated a strong following among architects, interior designers, builders, and sustainability advocates, while continuing to expand its reach among mainstream audiences seeking practical inspiration.
With a highly desirable audience profile — including a majority within the 25–54 demographic and a strong female skew — SHG Living is also emerging as a compelling platform for advertisers and brand partners.
Momentum Heading into 2026 and Beyond
With 10 million monthly active users and growing, SHG Living is positioned at the forefront of a new era in home and garden media — one defined by streaming, sustainability, and audience-first programming.
As the platform continues to expand its content slate, distribution partnerships, and global reach, SHG Living is poised for continued growth throughout 2026.
“We’re just getting started,” Schoenberg added. “The opportunity ahead of us is enormous.”
About SHG Living
SHG Living Network, LLC is a global streaming network dedicated to sustainable home, garden, architecture, design, and healthy lifestyle programming. Available across major connected TV platforms including Apple TV, Roku, Fire TV, and Android TV, as well as FAST channel partners worldwide, SHG Living delivers inspiring content that empowers viewers to create better homes, healthier living environments, and more sustainable communities.
