Greenwich, CT — May 2026 — Smart Healthy Green Living (SHG Living), the streaming platform from SHG Living Network, LLC, has surpassed 15 million monthly active users in April 2026, setting a new record and signaling a major inflection point in the evolution of home, garden, and lifestyle media.
The milestone follows a sharp rise in audience adoption over a compressed period. In early February, the platform reported just over 1 million monthly active users. By March, monthly usage had climbed past 10 million. April’s 15 million figure represents a 1,400% increase in under three months, underscoring the speed at which audiences are discovering and returning to the platform.
“This is the kind of growth that reflects a shift in behavior, not just a moment in time,” said Sabine H. Schoenberg. “People are actively seeking out ideas that help them rethink how they live — from the spaces they design to the materials they choose. SHG Living has become a destination for that mindset.”
From Discovery to Habit
What distinguishes SHG Living’s expansion is not only reach, but frequency. Viewers are returning regularly, driven by a programming slate that blends design inspiration with practical application.
Series like America ByDesign, which premieres new episodes every Friday, have established a consistent viewing cadence typically associated with traditional television — now translated into a streaming environment. Alongside Hotels ByDesign and other titles from the ByDesign franchise led by Mike Chapman, the platform offers a mix of global architecture, renovation, and forward-looking building practices.
“Viewership at this scale comes from repeat engagement, not one-time discovery,” said Christopher Løstegård Mohs. “We’re seeing audiences come back week after week because the content is useful, relevant, and aligned with how they want to live. That’s a very different dynamic than traditional passive viewing.”
Redefining the Category
SHG Living’s trajectory reflects a broader reordering of the category, as audiences move toward platforms that prioritize intentional living, environmental awareness, and design-forward thinking.
The platform’s audience includes a mix of architects, interior designers, builders, and engaged homeowners, creating a community that is both professionally informed and personally invested in the content.
Rather than positioning itself as a traditional home improvement network, SHG Living has built its identity around ideas — how spaces function, how materials impact health, and how design choices influence daily life.
Scaling Across Platforms
SHG Living is available across Apple TV, Roku, Fire TV, Android TV, and global FAST channel partners, enabling the platform to meet viewers wherever they consume streaming content.
As distribution continues to expand, the company expects further audience growth through the remainder of 2026.
“We’re seeing a clear pattern — once viewers find SHG Living, they stay,” Schoenberg added. “That’s what’s driving this next phase of growth.”
About Smart Healthy Green Living (SHG Living)
Smart Healthy Green Living (SHG Living) is a global streaming platform dedicated to home, garden, architecture, design, and lifestyle programming centered around smarter, healthier, and more sustainable ways of living. Available across major connected TV platforms and FAST distribution partners worldwide, SHG Living delivers content designed to inform, inspire, and empower audiences to make meaningful changes in their homes and environments.
